Reporting FAQ's

Why do my campaign stats not refresh in real-time?

ReSci predictive data models refresh multiple times in a day but requires additional time due to the nature of big data. You can expect to see your campaigns refresh every 6-8 hours. Conversion data is sent once a day so it may be delayed by 24-48 hours.

Why do stats not match up with ESP or Google Analytics?

Every ESP and analytical tool tracks opens, clicks, and conversions in various methods. In order to bridge the gap with stats, we will need to clearly define what methods we should select for campaign stats. ReSci's click/open tracking will never match up exactly (ReSci uses its own tags). ReSci uses a separate open tracking image pixel within the email HTML and click tracking is confirmed by the on-site javascript.

How are conversions measured in ReSci?

Your conversions are based on a click + 5 divided by click attribution model. An example is as follows:

100 emails sent, 20 email opened, 10 emails clicked, 5 purchase within a 5 day time period = 50% conversion rate.

The Attribution action is Click.

The Attribution window is 5 Days.

The Denomination is Clicks.