How Are Conversions/Attribution Measured?

How does ReSci measure the revenue it attributes to email? This is a common question as email marketing attribution can be difficult to measure. Email marketing attribution is based on two factors: an action and a time window. The action will be an email open or an email click, and the time window is usually measured as a number of days. 

By default, most Cortex customers are using Click + 5 attribution. This means if a user purchases within 5 days of clicking an email, their order is attributed to that user's most recent email click. Contact the support team if you think you may be using a different attribution model, or if you would like to use a different attribution model.

The Conversion % metric you see in reporting is based on the number of actions, not email sends. If 1000 emails were sent out, 100 people clicked, and 50 people converted that would show 50% conversion rate (50/100), rather than 5% (50/1000).

Common Email Marketing Attribution Models

• Click + 1 day
• Click + 3 days
• Click + 5 days
• Click + 7 days
• Click + 10 days
• Click + 14 Days 
• Click + 30 Days
• Click + ∞
  
  
• Open + 1 day
• Open + 3 days
• Open + 5 days
• Open + 7 days
• Open + 10 days
• Open + 14 Days 
• Open + 30 Days
• Open + ∞