Welcome To Subscription Cortex!

Welcome to ReSci! If you are brand new and onboarding or if you are new to an existing ReSci account, this is where you need to start in order to learn about the platform.

 

Access your ReSci account by visiting https://members.retentionscience.com/sign_in and entering in your username and password. If you need help with your login credentials, please contact our Tech Support team here.

 

If you are a brand new client this is the screen you will see once you log in. If you have completed your DNSconfiguration, you will be able to select "Email Template Setup" to access your account while the ReSci team is working with you with onboarding.

If you are an existing ReSci client you will be directed to the homepage of your account after logging in.

 

Navigating in your ReSci account

This is your main sidebar navigation. Let's go through each section in more detail.

 

 

Insights Section

This section contains three reporting categories: Artificial Intelligence Stats, Experiment Stats, and Report Builder.

 

 

Artificial Intelligence Stats

Here you will find all your Cortex stats and reporting.

The Overview tab shows top products and categories, along with some geographical data on your users and purchase metrics.

The Trend Details tab shows the breakdown of performance in a given timeframe for your Cortex stages, email templates, subject lines and incentives.

 

Use the date range selector to see reporting in a given time period. More info here on Artificial Intelligence Stats.

 

Review performance at different levels and select "export" to see more reporting data for each section.

 

Report Builder

The Report Builder allows you to build your own reports. Select the type of report: Cortex Campaign or Cortex Deliverability and select how and in what timeframe you wish to have your report prepared and delivered. More info here on the Report Builder.

 

Experiment Stats

This reporting section is for your Promotional Blasts. Here you will see Promotional Blast performance next to each blast as well as more detailed reporting by clicking "view".

 

Cortex Admin (Subscription Cortex)

 

Acquisition Lifecycle Stages

 

New to your brand stage: email fires a single time, 48 hours after a user enters the database, and they have not made a purchase. Link here for more info. 

 

New+high intent stage: email fires a single time, 48 hours after a user receives New To Your Brand and they show high engagement with previous emails or high activity on your website. They have a high likelihood of making a purchase soon. Link here for more info. 

 

New+low intent stage: email fires a single time, 48 hours after a user received New To Your Brand and they show low engagement with previous emails or low activity on your website. They have a low likelihood of making a purchase soon. Link here for more info. 

 

Subscribe abandon stage: email fires after a user visits your online store and begins to sign up for your subscription product or service and does not complete the transaction. Link here for more info. 

 

Interested stage: email fires when to users that show high engagement with email or on site but are not active subscribers of your product or service. Link here for more info. 

 

Needs nurturing stage: email fires to users that are not actively engaged with your emails or on site and are not active subscribers of your product or services. Link here for more info. 

 

Churned stage: email fires to users that were once subscribers of your product or service and they have canceled their subscription. Link here for more info. 

 

Things to note for Welcome (Acquisition) stages:

• Once a user has made a purchase, they will not receive emails from these stages.
• Users will only qualify for New+High or New+Low Intent, not both.

 

Retention Lifecycle Stages

 

New subscribers stage: email fires 3 days after the user has signed up for your subscription product or services. Link here for more info. 

 

Engaged stage: email fires to your product or service subscribers who are actively engaged with emails or on site. Link here for more info. 

 

Passive stage: email fires to your product or service subscribers who are not engaged with emails or on site. Link here for more info. 

 

Trigger Stages

 

Cart abandon stage: email fires after a user visits your online store, adds at least one non-subscription item to their cart, and does not complete a purchase. Link here for more info. 

 

Browse abandon stage: email fires after a user visits your online store, views at least one specific item page, and does not convert. Link here for more info. 

 

Follow up stage: email fires (by default) 3 days after the user has placed a purchase. Link here for more info. 

 

Price drop: email fires to users with browsing or purchase history that includes items similar or related to the item that is reduced in price. Link here for more info. 

 

New arrivals: email fires to users with browsing or purchase history that includes items similar or related to an item recently added to the catalog. Link here for more info. 

 

Item back in stock: email fires to users with browsing or purchase history that includes items similar or related to an item whose inventory went from 0 to an actual inventory amount. Link here for more info. 

 

Birthday stage: email fires to users with a stored birthday on their date of birth. Link here for more info.

 

Experiments 

 

Smart blast: email blast to users that do not qualify for a higher converting Cortex stage. Link here for more info. 

 

Promotional blast: email to all users specified, overriding any high converting Cortex stage emails. Link here for more info.