What is Cortex? What is Subscription Cortex?

What is Cortex?

Cortex is our AI driven marketing automation software that will revolutionize the way you deliver content to your audience. The Cortex AI engine predicts the best timing, message choice, and product recommendations for every user – delivering your best content with a personalized touch.

How does Cortex work for my business?

Cortex monitors your store and your customers to ensure your customers are receiving the best product recommendations and the best message type at any point in their customer lifecycle. Cortex is broken out into stages, and each stage represents a type of message that Cortex can choose for your customer. Your job as a marketer is to experiment with new messaging in each stage, and learn from those experiments to improve performance over time.

A well-curated library of personalized messaging can

• increase site engagement
• increase order frequency
• increase average order values
• increase customer lifetime value
• extend subscriber lifetimes
• improve email engagement 
• reduce spam complaints and unsubscribes
• increase sender reputation and inboxing
• increase revenue from email
• and more
   

Why Do I want Subscription Cortex?

Subscription Cortex was designed with a business objective in mind: driving leads towards subscription products, and increasing the lifetime value of those acquired subscribers. It does this by choosing different types of messaging for subscribers and non-subscribers. For example, there is a special "subscription abandon" stage that will take priority over cart abandon, with the intention of driving interested leads towards subscription options.

Subscription Cortex has twenty stages that can be broken into three types. Acquisition stages work to convert new users or previously churned customers into subscribers. Retention stages work to keep subscribers engaged and to upsell your best customers with add ons and higher subscription tiers. Trigger stages are activated by user actions on site and work to upsell subscribers or convert non-subscribers.

For more information on building out your Cortex marketing see: Cortex Stage Strategy Guide, Building Templates for Automated Emails, and the Getting Started Playbook.