In the HTML Editor, product merge tags can be inserted in order to display a dynamic product recommendation to your users, along with products similar to the featured item.
Display additional similar products
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Display a recommended product
To display a recommended product, use the following merge tags:
- Product Name - {{ rs_rn1 }}
- Product URL (where the item lives on your site) - {{ rs_rpu1 }}
- Product Image URL (image of the product) - {{ rs_riu1 }}
In the image below, you can see the merge tags within the HTML template. You can see roughly what it will look like in the preview pane on the right side:
This is an example of what your email will look like when using these product merge tags:
Display additional similar products
To display additional similar products, use the following merge tags:
- Product Name - {{ rs_rn2 }}, {{ rs_rn3 }}, {{ rs_rn4 }}, etc.
- Product URL (where the item lives on your site) - {{ rs_rpu2 }}, {{ rs_rpu3 }}, {{ rs_rpu4 }}, etc.
- Product Image URL (image of the product) - {{ rs_riu2 }}, {{ rs_riu3 }}, {{ rs_riu4 }}, etc.
The structure of the merge tag remains the same, but ends in "2", "3", and so on. In the image below, you can see the merge tags within the HTML template. You can see roughly what it will look like in the preview pane on the right side:
This is an example of what your email will look like when using these product merge tags:
Additional Resources
There are a variety of merge tags available to you, and several ways in which they can be used:
- See a list of all available merge tags
- See the ways in which product recommendations will display within the various Cortex stages
- Learn more about using incentive merge tags in your email
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