How To Add the Unsubscribe Link

A link allowing your users to unsubscribe from your emails can be added manually to email templates created in either the HTML editor or the Drag and Drop email builder.

HTML Editor

Drag and Drop Email Builder

HTML Editor

Add a link for the word "Unsubscribe" in your email by adding the unsubscribe merge tag {{ unsub_url }}. See below:

Drag and Drop Email Builder

1. Drag in a new text box, or click into an existing text box. Write out your "how to unsubscribe" content.
   
   
   
   
2. Highlight the word you want to have the unsubscribe link attached to.
   
   
   
   
3. Click Special links > Subscription Preferences > Unsubscribe URL.