Smart Subject Lines

The Smart Subject Lines tool leverages Retention Science's AI to assist you with creating the best subject lines for your email. Predictive subject line recommendations will help maximize your Open Rate by showing you similar subject lines to the one you enter, and how they have performed historically for the stage you selected.

How to access the tool

How to use the tool

How to access the tool

When creating a new email, you'll see the Smart Subject Lines tool within the "Edit email info" page - the second step in the creation process.

If you are editing an existing draft email, and want to access the Smart Subject Lines tool:

1. Click Email Settings.
   
   
   
   
2. Click the Email Content tab.
   
   
   
   

How to use the tool

To use the tool, enter a phrase, and the dropdown will auto-suggest subject lines, based on what you're typing. If you would like to use one of the auto-suggestions, click on the suggestion first and then click Search. If you want to use your original phrase, simply click Search.

Smart Subject Lines will find similar subject lines for the stage you selected for the email. The results will also indicate how that subject line has performed compared to other subject lines in that stage using up and down arrows.

In the example below, "cart" was entered as the search term for an email in the Cart Abandon stage. The results show similar subject lines for Cart Abandon emails specifically, and how well they have performed over time.

The similar subject line "Nice Cart" is shown to have performed better than other subject lines, as we can see by the up arrow. The similar subject line "Your Cart Awaits!", has performed worse, as we can see by the down arrow.

To choose one of the suggested subject lines for your email, click "add" to the right of the result. This will automatically add that subject line to your email.

Use this tool as an aid anytime you're stuck coming up with subject lines!