When it comes to product recommendations, some Cortex stages treat product recommendation merge tags differently. The article discusses how recommendations are generated specifically for the Item Back In Stock stage.
For information on product recommendations for other stages, click here.
Using Product Recommendations in an Item Back In Stock email
In this stage, a customer will receive an Item Back In Stock email when an item moves from back order to in stock. Cortex will generate this email only if the customer has shown an affinity for the item based on browsing behavior, past purchases, and other Cortex insights.
It’s important to create a sense of urgency with this email. This will help to create conversions on the item. Adding product recommendations can also increase engagement in case the customer has lost interest in the item since their last interaction. Targeted recommendations for items that the customer will engage with can increase the potential for a conversion later down the road. Read below for the details on how each product recommendation is populated.
First Recommended Product
Cortex will utilize its artificial intelligence to populate the first recommendation as the item which has recently come back in stock. This pulls the customer back to your website to purchase the item that was previously out of stock. See the example below. On the left side is the email template with the merge tags, and on the right side is how the email will display in the user's inbox:
Additional Recommended Products
This is where the power of AI is leveraged. Cortex will select the remaining product recommendations based on the plethora of data that has been collected and analyzed for each individual’s purchase history, browsing behavior, and other insights powered by Cortex. This selects the best possible products for each individual user, to increase engagement with your brand. You can see an example of how the merge tags for additional product recommendations are populated below:
This product recommendation scheme ensures your templates are ready to target your customer on their individual journey throughout your sales funnel.
See here for a full list of available merge tags, and then review this step-by-step guide on adding merge tags to your HTML email.
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