This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here.
New Subscribers is the beginning of your subscribed customers' journey. Welcome them to their product or service subscription.
Who will receive New Subscriber?
New subscriber will send to fully confirmed and paying subscribers. New subscriber will not send to Trial subscribers.
When will New Subscriber send?
Customers will receive this message once after converting to a subscribed customer. The message will be sent 3 days after order date.
How do product recs work for New Subscribers?
If you have more than one subscription service or add-ons you can dynamically populate them in this email to communicate upsell opportunities.
You can learn more about including product recommendations in your emails here.
- Thank them for their purchase and for being a new subscriber.
- Include upsell content.
- Send them more subscription product information.
- Entice them with a repeat purchase or incentive for an upsell.