Subscription Cortex: Subscribe Abandon

This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here.

Subscribe Abandon is a special twist on Browse Abandon providing automatic segmentation and targeting for subscription companies. It prioritizes your goal of driving subscriptions over one-off sales of individual products and allows you to target your messaging appropriately.

Who will receive Subscribe Abandon?

Subscribe Abandon is activated by an event trigger when the user begins the subscription signup process, such as beginning a style quiz. This user will receive a Subscribe Abandon email provided they do not subscribe to your products before their eligibility expires (14 days).

When will Subscribe Abandon send?

Subscribe Abandon begins calculating the best time to send an hour after the user triggers your site's subscription abandon action. It sends as soon as possible (usually the next day), according to the user's best time to contact. If the user does not qualify for a different Cortex stage Subscribe Abandon will follow up at the user's best interval over a 2-week period.

How do product recs work for Subscribe Abandon?

For brands with multiple subscription options, Cortex will populate the first recommendation as one of the recently viewed subscription items. Cortex will select the remaining product recommendations based on the data that has been collected and analyzed for each individual based on their browsing behavior, the purchase behavior of similar customers, the popularity of items in the catalog, and more. This allows Cortex to predict the preferences of each individual and target them with the best recommendations. Cortex will only recommend subscription products for the subscription abandon stage. 

You can learn more about adding dynamic product recommendations to your Subscribe Abandon emails here.

Best Practices:

• Use language that reflects your brand and inspires engagement.
• Remind the shopper of your brand's value and appeal.
• Remind the shopper of any standard incentive.
  (e.g. "the first month is free")
• Try converting the customer without offering a special discount or incentives.