Subscription Cortex: Cart Abandon

This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here.

Cart Abandon is, on average, the best converting of all Cortex stages.  It targets highly engaged users who have already expressed an interest in purchasing products through your online store by adding items to their cart.  For Subscription Cortex Cart Abandon deals exclusively with non-subscription products abandoned in your customers' carts.

Who will receive Cart Abandon?

Cart Abandon is activated after a user visits your online store, adds at least one non-subscription item to their cart, and does not complete a purchase.  A user will receive a Cart Abandon email provided they do not qualify for Subscription Abandon you do not override the send with a promo blast.  

When will Cart Abandon send?

Cart Abandon begins calculating the best time to send an hour after the user's last cart action. It sends as soon as possible (usually the next day), according to the user's best time to contact. If the user does not qualify for a different Cortex stage Cart Abandon will follow up at the user's best interval over a 2-week period.

How do product recs work for Cart Abandon?

Cortex will populate the first recommendation as one of the items that was recently added to cart. Cortex will select the remaining product recommendations based on the data that has been collected and analyzed for each individual’s purchase history and browsing behavior, the purchase behavior of similar customers, the popularity of items in the catalog, and more. This allows Cortex to predict the preferences of each individual and target them with the best recommendations.

You can learn more about adding dynamic product recommendations to your Cart Abandon emails here.
You can learn more about the Cart Abandon product recommendations here.

Best Practices:

• Use a minimum of 3 dynamic recommendations per template.
• Use language that reflects your brand and inspires engagement.
• Remind the shopper of any standard incentive.
  (i.e. "free shipping on all purchases")
• Try converting the customer without offering a special discount or incentive.