CAN-SPAM and anti-spam laws require that we let users easily unsubscribe from promotional content. This means that your emails need to include an unsubscribe link.
In this article, you’ll learn how to link to your subscription landing pages by adding merge tags in your emails.
From the HTML editor
- Use an <a> tag to create a hyperlink to your landing page.
- Add the corresponding merge tag to the href attribute, which indicates the link’s destination.
- Add link text, which is the visible part that users will click to reach the landing page.
Unsubscribe confirmation
<a href="{{unsub_url}}">Don't want to receive emails? Click here to unsubscribe.</a>
Manage preferences
<a href="{{subpref_url}}">Click here to manage your subscription preferences.</a>
From the template builder
- Add messaging to let users know that they can unsubscribe or manage their preferences.
- Highlight the words that you want to hyperlink.
- In the control bar that appears, click the Special links button and select the Subscription Preferences tab and choosing either "Unsubscribe URL" or "Manage Preferences URL."
- Save your changes by clicking the Save button.
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