Subscription preferences connect your users to your brand by giving them flexibility in what kind of messaging they want to receive, and how often they want to hear from you. This increases your engagement by letting users choose content that is more tailored to their preferences and personal interests, and helps you learn more about your users.
To configure your preferences, navigate to the Subscriptions page. This feature comes with three optional subscription preferences that you can offer your users:
- Types are the different categories of emails based on Cortex stages. You can group stages together under distinct labels, and let your users choose which types of content they want to receive.
- Your newsletter subscription type includes the Promo Blast and Smart Blast stages. Your users can choose how often they want to receive newsletters through frequency options.
- Interests are specialized fields that you can use to find out more about your users, like their preferred shopping vertical (e.g. clothing, home goods, pet products) or favorite brand. You can tag your emails with interests to make sure that users only receive content that they want.
By default, new users are subscribed to every type and interest of content, and they will receive newsletters as often as they are eligible to receive them. Your users can manage their email preferences and unsubscribe from all promotional emails through links that you include in your email campaigns.