Exporting Segments: Taking Your Data Beyond Cortex

Do you love Smart Segments?  Do you wish you could use that information for your other marketing actions?  Well, you can, thanks to the Export feature inside Smart Segments.

Exporting your data opens up many new options.  Thanks to the Export Data control, you can combine the intelligent insights of Cortex with the reach of any advertising platform, including AdWords and Facebook.

Your smart segments can be exported in four formats: Facebook Custom Audience, Google Customer Match, Emails Only, and ReSci Format.

To export your segments, simply select the segment and format from the segment export drop-down:

Export as Facebook Custom Audience

Export as Google Customer Match

Export as Emails Only

Export as ReSci Format

Further Reading and Additional Resources

Export as Facebook Custom Audience

Facebook is the third most trafficked site, globally and in the United States, and it's a powerful platform for marketers in the 21st century.  Here's some of the best ways to use Cortex and Facebook together:

1. Follow your best customers and recent visitors to keep them engaged and on site.
   • Recommended Segments: "Ready To Buy," "High CFV," "High CLV," "Repeat Purchases," "Last Site Action < 30 Days."
      
2. Use Facebook "lookalike audiences" to acquire new customers who are similar to your existing customer lists.
   • Recommended Segments: "Subscribed Users," "At Least 1 Purchase." 
     
     
3. Re-engage customers who don't respond to email or are disconnecting from your brand.
   • Recommended Segments: "Churned," "At Risk," "Unsubscribed from Email," "Last Email Open >30 Days," "Last Site Action > 30 Days."

Your Facebook Custom Audience export contains:

• email
• phone number
• first name
• last name
• city
• state
• country
• date of birth
• year of birth
• age zip code
• gender

Want to go one step further?  Contact tech support and ask to participate in our direct facebook sync program!

Export example 1:

Goal: Create a Facebook Lookalike Audience based on your High Customer Lifetime Value users and target them with an ad for a best selling product purchased by High Customer Lifetime Value users.

Steps:

1. Within Smart Segments, navigate to the High Customer Lifetime Value within the Predicted User Segments section.
2. Click on Analytics for that segment and see what the top selling products are for that segment.
   
   
   
   
3. Click on Export As for Facebook Custom Audiences.
4. Login to Facebook and create a Lookalike Audience campaign using the smart segment and an ad for one of that lists top selling products. 

Export example 2:

Goal: Create a Facebook Lookalike Audience based on your High Customer Lifetime Value users and target them with a special offer thanking them for their loyalty.

Steps:

1. Within Smart Segments, navigate to the High Customer Lifetime Value within the Predicted User Segments section.
2. Click on Export As for Facebook Custom Audiences.
3. Login to Facebook and create a Lookalike Audience campaign using the smart segment and an ad that includes a special offer. 

Export as Google Customer Match Audience

Google AdWords has potentially the greatest exposure of any browser-based advertising.  Between Google Search, Youtube, and the Google Display Network of websites, it is virtually impossible for someone to be online without encountering the AdWords platform.  Here's some of the best ways to use Cortex and AdWords together:

1. Target your best customers and recent visitors to keep them engaged and on site.
   • Recommended Segments: "Ready To Buy," "High CFV," "High CLV," "Repeat Purchases," "Last Site Action < 30 Days."
     
     
2. Using the "Similar Audience" feature, you can expose new potential customers to your brand whose browsing and searching behavior is similar to your existing customers.
   • Recommended Segments: "Subscribed Users," "At Least 1 Purchase." 
     
     
3. Re-engage customers who don't respond to email or are disconnecting from your brand.
   • Recommended Segments: "Churned," "At Risk," "Unsubscribed from Email," "Last Email Open >30 Days," "Last Site Action > 30 Days."

Your Google Audience Export contains:

• email address
• first name
• last name
• country
• zip
• phone

Export as Emails Only

Your third option for data export is the "Emails Only" export.

Your Emails Only Export contains:

• email address

Export as ReSci Format

Your ReSci Format Export contains:

• record_id
• full name
• email
• birthdate
• gender
• registration date
• registration source
• last registration source
• number of orders
• last order date
• total lifetime spend
• AOV
• zip
• state
• country
• phone
• date_unsubscribed

Further Reading and Additional Resources

Introduction to Facebook Lookalike Audiences

Facebook Custom Audiences

Creating a Facebook Lookalike Audience

Adding Lists to Google Adwords Customer Match

Google Adwords Similar Audiences

Google AdWords Strategies

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