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Google Tag Manager: Implementation and examples
Tip: Please Reference the core JavaScript documentation here. While not required: Sometimes it is easier to do JS polishing (e.g. email capture, search tracking) on GTM rather than in sys...
Saved by the (AI) Bell - Win Back Customers
Marketers may refer to this as a “Winback” program. The way Winback programs are typically built tend to be intensely rule based, and thus can become rigid, difficult to scale, and do not react to ...
Will users get repeat messages?
It is possible for users to get repeat messages if their behavior suggests sending the same lifecycle stage email. Typically a user will no longer be part of a particular lifecycle stage after 7 d...
A Nurturing Environment - Educate Customers
Getting people to convert can be hard. Making your brand top-of-mind with your customers can be even harder. And brands who are top-of-mind will show the overall highest customer lifetime value. A ...