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Customizing From Name and Reply-To Email Addresses
Please click here if you are using the legacy version of Cortex. You have the ability to customize the From Name and Reply-To Email Address on a template level - within Cortex and within Experimen...
What if one user is eligible for multiple stages at the same time?
Instances will occur where a user was supposed to get multiple stages, like an anniversary email, an engagement email, and an abandoned cart. In other systems, a marketer would have to run multiple...
Subscription Cortex: Birthday
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. According to Experian, birthday emails are one of the best performing email campaigns: ...
Subscription Cortex: Smart Blast
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. Smart Blasts are the new way to reach everyone on your mailing list, optimized with the...
Trigger Happy - React to Every Customer Action
Just want to simply respond to customer interactions? This one is easy, but unlike other solutions in the market, Cortex will actually use Artificial Intelligence to optimize each interaction. For ...
Subscription Cortex: Promotional Blast
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. Promo Blast is for your highest priority delivery-critical marketing messages. It will ...
Building Better Content with Cortex
Every email marketer wants to send the best emails, right? Of course you do. Here's the good news: you don't need to spend hours or days developing new content from scratch - with Cortex only a few...
Do users have to be logged on for emails to be captured?
No, our Javascript tags are able to capture an email from an HTML form or a cookie. This will then associate an email with a particular user’s cookie and will even retroactively associate that user...
Top of the Funnel - Engage New Users
Acquisition is always a top priority for any marketing organization. Marketers may refer to this as a “Welcome and Activation” series. Using ESP drag and drop tools, these series can quickly beco...
Show Me the Money - Maximize Conversion Rate
Want to capitalize on all those users who are ready to buy and maximize your conversion rate? How about getting more people into that Ready to buy state? This stage will focus on getting users into...