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Subscription Cortex: Cart Abandon
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. Cart Abandon is, on average, the best converting of all Cortex stages. It targets high...
Identity API
The Identity API is used to get a list of ReSci SMS subscribers. This API is organized around REST. The API endpoints were designed to be predictable and resource-oriented and use HTTP response cod...
How to write ALT text in your image html
ALT text provides context for the images in your emails. When you place your cursor over an image, the ALT text is the text that displays like this: If someone has images disabled on their ema...
Subscription Cortex: Price Drop
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. Price Drop is a great way to stimulate purchases of your one-off and add-on items, this...
How do I ensure email users do not get same templates repeatedly?
First, identify the stages where email users can receive messages repeatedly based on their interval time. Ready to buy, At risk of leaving, Churned from your business, and Needs Nurturing Enable a...
What behavior indicates Churn Score?
Any type of activity such as on-site browsing and conversions are indicators of engagement and therefore play a role in how we score users from Active to At Risk to Churned. Definition of Churn Sco...
Subscription Cortex: New Arrivals
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. New Arrivals is the smarter, simpler way to bring news of new products to the customers...
How can I increase my open rates?
If an email doesn't get opened, what was the point of sending it? Open rate is one of the most important metrics in email marketing and provides the baseline for other metrics like click-to-open r...
Subscription Cortex: Item Back In Stock
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. Item Back In Stock is a trigger stage that is activated by changing an item's inventory...
Tips for New Cortex Marketers
Cortex is a powerful marketing system that will work as hard as you allow it to. Its models are constantly analyzing your customers' shopping behavior, site actions, and email interaction to build ...