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Subscription Cortex: Subscribe Abandon
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. Subscribe Abandon is a special twist on Browse Abandon providing automatic segmentation...
Acquisition Strategy
Welcome Series Acquiring new subscribers is important to any subscription business, and Cortex has special stages tailored to combine individual lifecycle marketing with traditional acquisition eff...
I want to add another user to my account
To add more users to your account at no additional cost, please submit a request in our help center or email help@retentionscience.com and we will process your request.
URL Variables and UTM Tagging
URL variables are additions to the end of a standard URL in order to accomplish one of the following functions: Add UTM tracking tags in order to pass information to your Google Analytics account...
Email Deliverability Tools
Here is a list of tools that will help you monitor email deliverability, sender score, reputation, and blacklist flagging. Review all associated domains and IPs with Return Path's Sender Score. ...
Customizing subscription landing pages
Subscription landing pages let your users unsubscribe from promotional content or change their subscription preferences. Use merge tags in your emails to link users to the corresponding pages. You...
Understanding Attribution in Subscription Cortex
There are two types of conversion in Subscription Cortex: 1. Subscription Conversion A new unique active subscription entry passed via SFTP to ReSci will count as a "subscription conversion" o...
Are You a Super User?
Cortex is designed to match the number of sends to the amount of user activity it sees. If a user is highly engaged both on-site and with email, they will receive sends at a higher rate. As an emp...
Subscription Cortex: Interested
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. Interested is an acquisition stage that targets new or churned users who are engaged an...
Churn and Winback: The Cortex Way
Do you want to win back churned customers? For previous customers who have churned, Cortex has a special Churned stage that reaches out to touch churned customers with special targeted messaging. T...