Grace Malloy
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Shopify email capture setup (Required)
Setting up user behavior tracking on Shopify is simple with Retention Science. Real-time event tracking is implemented by inserting our JavaScript snippets into your Shopify theme. This guide shows...
The basics of building segments
Please click here if you are using the legacy version of Cortex. Segmentation is an essential component of any email marketing campaign strategy, and ReSci offers a simple yet robust tool in order...
Following the file naming convention
All flat files sent to ReSci should be in TSV (Tab Separated Values) format, and should follow the below naming convention in order to ensure that the information is processed correctly: filetype_Y...
Magento 2 installation and configuration
Similar to the Shopify integration, our Magento 2 extension allows seamless integration of data and JS from your Magento 2 store to the Retention Science database. Background Installation Post-ins...
Cortex and Data: What You Need To Know
At the heart of Cortex is an Artificial Intelligence engine that powers all of the decision making for your automated campaigns. This AI is always hungry, and it's hungry for data. If the engine d...
Smart Segments: Predicted Product Preferences
Predicted Product Preferences are one of Cortex's most valuable tools for maximizing engagement and return on each individual email. The users listed in each segment are users that have a predicte...
States of Customer Churn
Customer lifecycle and churn are at the core of Retention Marketing. Understanding how to encourage additional purchases and lengthen the customer lifecycle is worth just as much attention and eff...
Advanced merge tags and conditional statements
Dynamic merge tags are more powerful and flexible than you may realize. Here we will walk through how to use advanced and conditional merge tags to include dynamic content that takes your email pr...
Churned From Your Business Stage
Please click here if you are using the legacy version of Cortex. This article is part of the Cortex Stage Guide. For the Subscription Cortex Stage Guide click here. When a client is classified by...
How to set up FTP and import data
Download and install Cyberduck or another FTP client Bookmark your FTP login Import your file Download and install Cyberduck or another FTP client https://cyberduck.en.softonic.com/mac https://...