How to dynamically add text from URL parameters into your lightboxes

There are many possibilities for incorporating dynamic content into your lightboxes. For starters, you can add text from URL parameters to your lightboxes. Here are a couple of ways you can use URL parameter text in your lightboxes:

• Welcome email subscribers by name: If you append mail merge tags to your URL, you can personalize lightboxes with each subscriber’s name.
• Show promotions customized to PPC keywords: For example, present a “20% off all Android phones” if the keyword is “Android phones."
• Personalize lightboxes based on referring websites: Referring websites can include Facebook, Pinterest, or LinkedIn. You can also personalize based on the Campaign, like a Black Friday promotion.

Want to start dynamically adding text from URL parameters into your lightboxes? Here’s how.

In this example, we’re going to dynamically add text from the utm_content parameter to a text field in our lightbox to look like this:

1. Navigate to the Boxes section and click on the Dynamic icon next to the appropriate lightbox.
   
   
2. Click on + New Dynamic Item.
   
   
3. You're presented with the page below:
   
   
   • Source: In this example, we’re choosing URL param as the source. Other source options are jQuery selector and URL.
   • URL Parameter Name: In this case, we’re pushing text from the utm_content parameter. In other instances, you may need to push text from a different UTM parameter.
   • Operator: In this case, we’re using equals, but you have a range of options in this drop-down menu.
   • Comparison: Here we’re not worried about matching the case, so we're picking case insensitive, but you can select case sensitive if you need to.
   • Source Value Matches: Here we’re saying the source value (the utm_content parameter) can match anything. In other cases, you may have a specific match in mind, and you can select Custom from the drop-down menu.
   • Target: The target in our case is the Text 2 field within our lightbox. You can target text fields, image fields, HTML, buttons, and more.
   • Target Page: Here we’re targeting the Main Page of our lightbox.
   • Target Fill: Here we’re pushing the text from the URL parameter, so we’re going to use Source Value. If you want to display something else, choose Custom.
   • Target Fallback Value: If there’s no value in the UTM content parameter, we’ll display a fallback value, in this case, Mobile Marketing Newsletter.

This is what you’ll have once you’re all set up:

If utm_content=Mobile%20Newsletter:

And if utm_content=Android%20List:

Have questions about dynamically adding text to your lightboxes from URL parameters? Send an email to help@retentionscience.com. We're happy to help!