Google Tag Manager: Implementation and examples

Tip: Please Reference the core JavaScript documentation here.

While not required:

• Sometimes it is easier to do JS polishing (e.g. email capture, search tracking) on GTM rather than in systems like Magento (PHP modifications).
• Some clients do utilize GTM for all event tracking and might prefer implementation managed there with RS as well.

Key GTM concepts that are relevant when setting up RS JS:

Trigger

The event that will cause a piece of code to run ("Tag"). Common examples include:

• Email form submission
• Global Page Views
• Search form submission

Examples:

• Trigger -  User lands on a page
  • Can be used to setup custom JS waves for segmentation.
    
    
    
    
• Trigger - Form Submission
  
  
  
  

Tags

Can mostly copy RS's standard code to tags depending on the event. Modifications need to be made for things like:

• Gathering/replacing values (utm tags, emails).
• Changing logical if conditions depending on datalayer.

Examples:

• Tag - Email Capture
• Tag - Email Capture with properties

Double-check your website and form behavior: The email_entered action creates a user who is opted in to email, after which the user can only be unsubscribed.  Make sure that the user has a chance to explicitly opt in before your forms trigger this action.

Datalayer

What information is available to be used in tags.

Example:

• You can't do proper "Item View" or "Cart Add" waves if there are no item IDs in the datalayer ready to use.