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Identifying Your Item Follower Messaging
Now that you've adopted the scientific method as the best possible way to improve your messaging it's time to set up your experiments. You likely already have content for the majority of stages, s...
How Does Authentication Help Your Email Delivery?
Authentication secures your identity and makes the (email) world safer. Learn what authentication is, how it benefits your email's deliverability, and how DMARC plays a role. What is Authenticati...
How is Email Reputation Determined?
Article from SendGrid, our send layer. The first step in helping ensure email deliverability is reputation. In the world of email, sending reputation refers to a set of specific metrics directly ...
Identifying and Repurposing Your Abandon Messaging
Now that you've adopted the scientific method as the best possible way to improve your messaging it's time to set up your experiments. You likely already have content for the majority of stages, s...
My UTM Tags Aren't Working?
UTM tagging requires that specially formatted variables be added at the end of a standard URL. The end of the URL and the beginning of the UTM tagging begins with a ? character. It is imporant to ...
3 Easy Tests for your Welcome Stages
Welcome Series If you already have a welcome series, this is a great place to start. You likely already know a few things about your Welcome Series such as: Which stage performs the best based o...
Email Delivery: Articles & Resources
Checking the status of your IP: These resources allow you to check the status of your IP and if you are on any blacklists. DeliveryIndex InMotion Hosting Mx Toolbox UltraTools Blacklist Alert R...
Subscription Cortex Strategy Guide
Subscription Cortex Strategy Guide Download
Subscription Cortex: New to your Brand
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. New To Your Brand is the beginning of each user's journey with your brand and will be y...
Retention Marketing & Predictive Analytics
About This WhitepaperCustomer retention is an important topic for many reasons, but the most compelling is also the most simple: your existing customers are extremely valuable. According to researc...