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Hypothesis Testing: Deconstructed
A/B Testing is Important As a marketer, you have been told that you should always test something in your campaigns in order to collect key learnings from any initiative that is worth undertaking. B...
Automatic UTM Tagging
Cortex's Auto-UTM Tagging feature is a service that will add a set of default UTM tags to your templates where those values are not already specified. This article will walk you through how the fe...
Promo Blast v1.1 - What Changed?
As a Cortex Marketer, you have probably used Promo Blast before, and are familiar with the contrast it paints against the rest of Cortex. This week ReSci is pleased to announce a major overhaul to ...
How many IPs Do I Need?
This post is made available thanks to our invaluable SMTP partner, SendGrid. View the original post on their blog here. “How many IPs should I have?” is a pretty common question we get from o...
Tips For a Re-engagement Campaign
4 Tips For Sending Re-engagement Email Campaigns from our partner SendGrid
Welcome To Subscription Cortex!
Welcome to ReSci! If you are brand new and onboarding or if you are new to an existing ReSci account, this is where you need to start in order to learn about the platform. Access your ReSci acco...
Welcome Flow Incentives
So you want to offer an incentive to your new prospects? That's the first step in understanding your prospect behavior. If you'd like to accomplish this in the Data Science way, it's best to use th...
I Ran a Sweepstakes - Now What?
You've partnered with some excellent brands, and have a batch of new, quality leads. It's time to add them to your mailing list and welcome them with personalized messaging. This article will walk ...
The H Word - Learn It, Love It, Live It!
Hazelnuts? Horseshoes? No we're talking about hypotheses! We are Retention SCIENCE after all. The foundation of science is all based around testing out hypotheses. Scientists (and Marketing Scienti...
Registration Source - What, Why and How?
You're on an acquisition tear by utilizing Data Science to gain you high value customers, but how do you know these new acquisitions are actually generating revenue for your business? This question...