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Reporting FAQ's
Why do my campaign stats not refresh in real-time? ReSci predictive data models refresh multiple times in a day but requires additional time due to the nature of big data. You can expect to see you...
Microscope: Analyzing and Unsubscribing Users
Microscope allows you to look at Cortex predictions, Cortex sends, and user actions on an individual level. It provides a snapshot of information that allows marketing and customer service to gain ...
What are Tips & Tricks to Stay Out of the Spam Folder?
10 Basics to Avoid Being Categorized as Spam Be compliant with the CAN-SPAM Act If you are sending "any electronic mail message, the primary purpose of which is the commercial advertisement or pr...
Adding subscription merge tags to your emails
CAN-SPAM and anti-spam laws require that we let users easily unsubscribe from promotional content. This means that your emails need to include an unsubscribe link. In this article, you’ll learn ho...
Best Practices for Good Deliverability
What are my goals for good deliverability? Our goal is to reach above-average engagement rates on bulk sends (Smart Blasts and Promo Blasts). We are looking for: Open rate above 15% Click rate abo...
Microscope: Product Recommendations and Last Products Purchased
Microscope can give you some insight into the best products for an individual user. The product sections are split into two distinct groupings. Last Purchased Items Product Recommendations In ...
How Are Conversions/Attribution Measured?
How does ReSci measure the revenue it attributes to email? This is a common question as email marketing attribution can be difficult to measure. Email marketing attribution is based on two factors:...
Average Subscription and Churn Time
Upon opening the Subscription Cortex dashboard, you are greeted by two metrics: Average Churn Time and Average Subscription Time. What do these metrics mean for the health of your business? This ar...
Subscription Cortex: Needs Nurturing
This article is part of the Subscription Cortex Stage Guide. For the standard Cortex Stage Guide click here. When someone subscribes to email updates from your brand, but disengages from the site,...
Maximize One-Time Purchases
Do you want to make additional sales to your most engaged subscribers? Do you want to sell more non-subscription items to visitors to your site? This guide will focus on using Cortex to sell your o...