Grace Malloy
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Transactional Rules for Welcome Emails
Cortex is all about personalizing email marketing in order to send customers engaging and relevant messaging. This personalization is made possible in transactional emails with the use of transacti...
What is a Confidence Level?
You may have heard your CSM talking about "data science model confidence" and perhaps your wondering what it means. Our data science models look for statistically significant sample sizes and a con...
Template Error: Invalid Link Structure
When saving new updates to an email template, the following error message may be displayed prompting you to review the URLs contained in the email. While it may seem quite daunting to address thi...
How to use the HTML Editor to create a plain text email
At times, it can be best to reach out to your customers with an email that feels more personal instead of flashy and formatted. This can be accomplished by using a plain text format, without any dr...
How To Use Item Targeting
Cortex will utilize its artificial intelligence to recommend the best possible products for each individual customer. Templates include targeted item recommendations for your customers, leading to ...
Recommendation API
Cortex's recommendations API can return sets of item recommendations based on items or users. Within each of these categories, there are sub-categories that allow for the selection of different re...
SFTP overview
SFTP (SSH file transfer protocol) is used to securely transfer files to Retention Science. All files should be loaded to the /uploads folder. The types of data files that are typically sent to us i...
JavaScript overview
What is JavaScript used for? JavaScript (JS) is used for event tracking in real-time. Google defines an event as "user interactions with content that can be tracked independently from a web page or...
How to review and edit the the plain text version of your email
The "Plain Text" version of an email was originally designed for older email clients that couldn't display HTML layouts. This allowed users with older machines or software to read emails whose HTM...
Data explanations and considerations
Retention Science's data schema has been optimized to power Cortex AI performance and ensure our client's success. Whether you are setting up Flat File Imports to feed us your data or already insta...