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Grace Malloy

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  • New + Low Intent Stage

    Please click here if you are using the legacy version of Cortex. This article is part of the Cortex Stage Guide.  For the Subscription Cortex Stage Guide click here. New + Low Intent is one of the ...

  • How To Send Test Emails

    Legacy Cortex users, please visit the Legacy Cortex section here.  Sending test emails is an important part of setting up an email marketing campaign.  This article will walk you through the test s...

  • Item Back In Stock Default Recommendations

    When it comes to product recommendations, some Cortex stages treat product recommendation merge tags differently. The article discusses how recommendations are generated specifically for the Item B...

  • Users Receiving Repeated Messages

    If your users are receiving duplicate emails, consider the following: Make sure you are using multiple subject lines per template, so that there is some messaging variety. Try adding a few differe...

  • Why Aren't All Of My Graphs/Charts Populated?

    Sometimes, when loading data in Analytics > Predictive Trends, you'll get an error message that states "Cannot load. No data available" like the one below:   Chances are, this chart is trying to p...

  • Branching

    Using our branching functionality, you can create distinct tracks within your path to further personalize experiences based on information that you've collected about your users. By default, users ...

  • Adding steps to a path

    A path consists of a series of Touch Points (Email steps), and Conditions (Segment, User action, and Timing steps). The Condition steps let you control what happens to your readers as they engage w...

  • Android SDK: Using the track() methods

    The Android SDK provides many overloaded methods to track events. Below are the main methods you will use: Track with JSON payload (Recommended) Track with Bundle payload You can track events lik...

  • Drip Campaigns

    Drip campaigns are a tried-and-true method of converting visitors into customers, educating customers about your brand, and delivering content exactly when you want to. With drip campaigns, you can...

  • Guide to ecommerce re-platforming

    Important: This article only pertains to businesses already using Cortex.   Thinking about changing your eCommerce platform? With so many great options available for building, managing and m...