Grace Malloy
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Designing Email Content, Part 1: Before You Begin
Creating great marketing emails doesn't just happen. It takes some upfront work to put together a cohesive email. This article will walk you through the initial questions to ask yourself in order...
How To Build HTML for Conditional Statements
This article will cover the use of conditional statements inside HTML blocks to control dynamic content in your emails. What is a Conditional Statement? How to Build HTML for Conditional Links Exam...
Magento 2 installation and configuration
Similar to the Shopify integration, our Magento 2 extension allows seamless integration of data and JS from your Magento 2 store to the Retention Science database. Background Installation Post-ins...
Welcome Stage
This article is part of the Cortex Stage Guide. For the Subscription Cortex Stage Guide click here. The Welcome email is the first communication new users are sent when they sign up to receive ema...
Adding Preview Text to an Email
Preview text, or preheader text, is the short summary of text that appears after your subject line when an email is viewed in the inbox. By including preview text, you can further entice your users...
Choosing a phone number type
Just getting started with SMS? Or looking to unlock accelerated growth? Choosing the right phone number for your brand is an important part of building a successful SMS channel. There are three pri...
Ready to Buy Non Purchaser Stage
This article is part of the Cortex Stage Guide. For the Subscription Cortex Stage Guide click here. The Ready to Buy Non Purchaser stage will target subscribers with no purchase history and who sh...
Bulk Delete Unused Segments
If you'd like to clean up your list of Segments, you can do so by deleting one or more of them at once. Keep in mind that only segments that are not being used can be deleted. Click Segments with...
Allowlist or Blocklist Modals
Modals may not not be for everyone! Building your contact list is important, but you also need to be sensitive to the user experience when interrupting their session. You have complete control over...
Deep Link Opt-in
Deep Links allow you to add customers to your list from any mobile channel - whether it's email, social media, web, or even QR codes on your physical marketing materials. These links will automatic...