You can add one or more incentives per email template. Incentives are dynamically populated and automatically tested to find the highest performer. The goal is to provide the smallest incentive to create the highest amount of conversions.
Once you have uploaded your incentives, they will display within the email settings section when creating a new email. Choose one or more uploaded incentives from the dropdown, or create a new incentive with the link below it.
Within the email editor, add merge tags to your template to dynamically display information regarding your chosen incentive. The following merge tags can be used for incentives:
- Text: {{ rs_itxt }} Will populate discount type and amount off, e.g. discount type: percentage off, percent discount = 20.0, merge tag = 20%
- Code: {{ rs_icode}} Will populate either the one time or multiple code in the email. e.g. one time code = SUMMER16
- Details: {{ rs_idet }} Will populate the details listed in the incentive, e.g. Only valid on orders $100 or more.
- Image: {{ rs_iimg}} Will populate the url for your incentive image.
The image below shows how these merge tags coincide with the information you provided when creating the Incentive.
In the following example, the merge tags {{ rs_iimg}} and {{ rs_icode}} are being used:
This is what the email will look like in the inbox:
Need help with merge tags? Click here for a list of all available merge tags.
Comments
1 comment
How about using incentives on drag and drop email templates? The screenshots don't cover that. Does it have to be embeded in an HTML snippet or can this just go into text and image snippets?
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